Pay-Per-Click is utilized for many reasons. Your company might be entering a new segment, launching a new product, entering a new market, etc. No matter what the reason, be smart about it. Google maintains 87% of all internet searches. However, Google Adwords can be confusing and is designed to make Google money.
Having an expert guide you or create your ad campaigns can go a long way in ensuring smart ad spend. Campaigns, ads, and keyword selections need to be structured efficiently otherwise you could be competing with your own advertisements. To better understand PPC, read my blog.
KEYWORD & NEGATIVE KEYWORD SELECTION
The Path to Success
Keywords and negative keywords narrow down what searches your ads are displayed for. Constantly evaluate to keep costs down.
Do The Work Up Front
Clear campaign structures will help you to quickly identify areas excelling, needs improvement, or to remove.
Make Decisions Off The Data
Collect data to make informed decisions. Stop wasting money off instinct. Make it off of facts.