Search Engine Optimization (SEO)
Search Engine Optimization is crucial for any online business. Optimizing for SEO allows customers to find your website. When done correctly SEO continuously drives new traffic to your website from all search engines based on their search criteria.
Proper SEO research and keyword selection are crucial for driving the right traffic. Don’t fall into the trap of hiring an agency that won’t take the time to fully understand your business. Focusing on bad keywords that will drive traffic but with high bounce rates and empty shopping carts. Understand the basics of SEO.
SEO KEYWORD SELECTION
Do your research. Target the most relevant keywords for your business and optimize. The number one mistake is assuming you know how your customers search online.
Make sure your website is mapped efficiently for your customers to have a good experience. Google crawls your website and evaluates, relevancy.
FRONT AND BACKEND SEO
Just making your site look aesthetically pleasing isn’t enough. Make sure the code is correct or receive unfavorable google rankings.