Approach Your Customer Base Where They Are
With Social Media Marketing
Social Media Marketing is a very powerful tool for small businesses. Build your brand, increase sales and drive website traffic through social media platforms. Current major social media platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, Youtube, and Snapchat.
Social Media Marketing is more than just posting information onto a platform. It includes developing a proper strategy, listening and engaging, utilizing analytics and reports, partnered with advertising.
GO WHERE THE CUSTOMERS ARE
Each business is different. Identify which social media platforms your customers are using and connect.
It is best to build out a full strategy on select platforms than try to be on all of them.
Developing your brand will help you build relationships with new and existing customers. Creating quality content that is reliable and relatable brings your customers back and their willingness to share your brand.
Social media marketing allows you to organically grow your customer base through engaging and building a community.
Organic growth creates brand loyalty and brings in more quality customers with intent to buy. This is different than paid social media or PPC. Organic growth through social media can be tracked and connected to your analytics.